Benefit from brand rejuvenation and new retail?Jiuyang’s 2019 net profit exceeds 8 billion

Benefit from brand rejuvenation and new retail?Jiuyang’s 2019 net profit exceeds 8 billion
On April 1, Jiuyang issued its 2019 financial report, and it is expected to achieve operating income of 93.5.1 billion, an annual increase of 14.48%; total profit 9.4 billion, up by 7 every year.91%; realized net profit attributable to shareholders of listed companies.2.4 billion, up 9 every year.26%.The overall growth rate index of the small home appliance market in 2019. According to the total data released by Aoweiyun.com, the sales of seven categories of small home appliances (pot, magnetic, pressure, beans, materials, squeeze, water) increased in 2019.6%, sales increased by 14.9%.Rice cookers and cooking machines have become the two pillars of small home appliances. The induction cooker, juicer, and soymilk market have gradually weakened.Following the general trend of the industry, in 2019, Jiuyang food processor products, nutrition cookware products and other products have achieved growth, Western-style electrical products have maintained steady development, and the company’s dependence on a single category has continued to decrease.The financial report shows that food processing machine products revenue 40.9.7 billion yuan, accounting for 43% of revenue.81%, an annual increase of 20.20%; Revenue of nutritional cooking products 31.05 billion, accounting for 33% of revenue.20%, an annual increase of 13.32%; Western-style electrical products revenue 11.5.3 billion yuan, accounting for 12% of revenue.33%, an annual increase of 7.twenty three%.The induction cooker business declined significantly, with revenue 6.RMB 0.3 billion, accounting for 6% of revenue.45%, down 8 every year.68%.The gross profit margin of the three main businesses of Jiuyang remained stable, and the gross profit margin of food processor products was 39.44%, a slight increase of 0 a year.43%; the gross profit margin of nutrition cookware products is 25.02%, a slight decrease of 1 in a year.03%; gross margin of Western-style electrical products 33.58%, a slight increase of one year.18%.Social e-commerce and live broadcasting will have a huge impact on the small home appliance market in 2019, and this emerging channel will continue to affect the development of the small home appliance market in 2020.Jiuyang is also implementing cross-border operations in different areas such as social e-commerce, online live broadcast, and O2O new retail.The financial report shows that in 2019, the company’s offline business will continue to improve and optimize the sales network on the basis of the merged more than 40,000 sales terminals across the country, continue to explore new retail business models, dozens of new brand stores, dozens of specialty stores.In early 2019, the company signed star Deng Lun as the brand spokesperson.In 2019, the company’s operating costs were 63.1 billion, up 13 every year.82%; gross profit margin increased by 0 in ten years.39 units; sales expenses 14.7.7 billion, up by 7 every year.25%, sales expense ratio 15.79%, down 1 over the same period.06 foreign countries; administrative expenses 3.8.9 billion, an annual increase of 25.32%, administrative expense rate 4.16%, an increase of 0.36 supplements, R & D investment 3.3 billion, an increase of 10 in ten years.99%.The financial report shows that in 2019 the company realized net cash flow from operating activities12.5.3 billion, up 206 every year.59%, mainly due to the increase in operating income this year and better return.The company plans to distribute a cash dividend of 5 for every 10 shares to all shareholders.8 yuan (including tax).Regarding the company’s future development strategy, Jiuyang said that in 2019, the brand will formally rejuvenate. The Jiuyang brand will continue to adhere to the development strategy of “positioning the kitchen and upgrading the kitchen”; the shark brand will be positioned in the field of household cleaning.Jiuyang believes that the stage of home appliances where household appliances can achieve functional consumption enters the stage of quality household appliances. It is expected that the small household appliance industry will continue to improve in the future, and the development and improvement space is still possible.Sauna, Ye Wang Chen Weicheng Editor Zhao Ze proofreading Wei Zhuo